Design Agent - Tashia Ortiz
Crystallography is a small Seattle business that sells gems, crystals, and minerals. The owner Michelle wanted a clean graphic logo with a little pop of color. When conceptualizing the design I knew that I wanted to emulate how a crystal would look without being too realistic. After several iterations I found a beautiful solution in a flat and illustrative treatment that looked great at various sizes.
The typography lockup was chosen to convey a slightly mystical vibe without being over the top or cheesy.
Michelle was thrilled with the design and has gone on to make banners and even sunglasses with the logo.